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Mercedes-Benz realized that already when it began using an AR headset from Microsoft to train its global employees. Today, Buenos Aires is on its way to becoming a zero waste city. 7 Inspiring Brand Examples of Augmented Reality in Marketing. Timberland. Austrian consumers were given the fright of their lives after TV network, Sky Austria, partnered with out-of-home ad firm and JCDecaux subsidiary, Gewista, to promote its zombie hit TV show, The Walking Dead. Free and premium plans, Content management system software. Augmented Reality marketing uses – ModifaceSource: To learn more about AR in marketing, check out this ultimate guide. The most popular example of this is Pokémon Go. AMC Theatres Leverages Augmented Reality for Marketing Movies… Marketing automation software. Companies who have not yet come onboard with this trend may still be struggling to find the right application. Universal Studios, as well as being a popular theme park, has always doubled as a way for Universal to market their upcoming films and franchises. Augmented reality blends real-world digital data capture typically with a digital camera in a webcam or mobile phone to create a browser-based digital representation or experience mimicking that of the real-world. Moviegoers can point their phones at a poster, either in the theater lobby or in magazines, and immediately bring up information that includes a trailer and cast info. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '9250c9ad-08a1-4f8c-8bc5-08b250052eb3', {}); Tim Cook, Apple’s CEO, has said that AR will one day be as important in our everyday lives as “eating three meals a day.” So, the question is -- how can your marketing strategy effectively capture an audience’s attention, once AR has become commonplace? But behind every filter and moving element AR does the hard job of blurring the lines between digital and reality. 10 Examples of Augmented Reality in Retail 1. Offering augmented reality can also … Marketing can be a force to make the world a better place, as well. 10 Real World Examples of AR Marketing Success 1. has said that AR will one day be as important, Timberland created a virtual fitting room, AR feature on each Locos Tacos box and soda cup, Super Bowl LII, StubHub introduced an AR feature, Pepsi installed AR technology in a London bus shelter, YouTube’s most viewed advertising campaigns, 5 Ways Augmented Reality (AR) Is Transforming Retail, The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels. More than once, I’ve said, “I’ll buy it, try it on at home, and return it if I don’t like it,” just to avoid the hassle of carrying a pile of clothes into a dressing room line. Views can be direct views of what is physically in front of you augmented with effects and information. See all integrations. Right now, people will stop and look at AR-inspired experiences, regardless of the campaign's overall quality. It’s a really cool technology. While you can find numerous Augmented reality campaigns, I have listed out 5 really innovative Augmented reality advertising examples for you. A lot of things like technical accuracy and timing had to come together, and there was a time last year when, during testing, we hit a tipping point.”. Trying on clothes can be pretty off-putting for many shoppers, especially those in a... 2. But with Augmented Reality, every form of marketing can now be transformed into an interactive experience. Using the SIMulator app, mattress shoppers point their phones at products in store, and are treated to interactive animations that detail the materials and advantages of each piece of bedding. Here, we’ll look at eight companies that use AR in innovative and inspiring ways. For a lot of people, it's not an event you just show up for, it's kind of a bucket list item.". There are two big reasons you’d visit a Taco Bell in 2012 -- to try their new Doritos taco shell, or to play with their augmented-reality packaging. Augmented reality company Niantic Labs, creators of the game, were quick to capitalize on the trend. The AR technology takes into account lighting, objects, and shadows in the room, so you can see how that yellow shade will look in real life. Augment – Enterprise AR PlatformSource: Using the PezPlay app, PEZ packaging can be … It’s amazing. What if that coffee table doesn’t fit in your living room like you’d hoped? Jamba Juice takes the trend even further, giving players 10% off a purchase if they show their game to the cashier. Augmented reality enables you to both visualize and interact with a space -- two critical functions when choosing how much you’re willing to pay for a stadium seat. For example, a doctor can use this type of augmented reality to add a digital x-ray over part of a patient’s body during an operation. 3 examples of augmented reality for web marketing … Facebook Messenger bots that support augmented reality features. Aside from this lens, which is incredibly immersive for a mobile app, Netflix has also leveraged AR filters to promote its content. Examples of Augmented Products Apple TV. By using augmented reality and other techniques and technologies to market causes and practices just as they do products, advertisers can help to save the planet. In an interview with EMarketer, The Weather Channel’s Bill Dow brainstormed ideas for direct product placement in this new type of weather segment. That is why companies big and small are now investing in Augmented Reality… Augmented Reality in Marketing Apart from a few AR specific apps, an ideal example of augmented reality app is the popular social media platform, Snapchat. Pepsi’s campaign highlights the effectiveness of AR when a company truly knows their audience. Back in 2016, the company also introduced a “virtual view” option on their app, letting ticket buyers preview their view from their seats before purchasing. They set up a large Magic Mirror in Alexa Mall in Germany which was powered by Augmented Reality … US-based movie theater chain AMC Cinemas has dipped their toe into augmented reality marketing with an AR app that keys off of movie posters. “When it comes to augmented and virtual reality, it can only be successful if it’s truly useful,” Bridget told Glossy. Augmented reality (AR) as a marketing tool has received a considerable boost in recent months. You may unsubscribe from these communications at any time. And as always, attention leads directly to customers. AMC Theaters, understanding their audience is most interested in upcoming movie trailers when they’re at the movies, incorporated AR technology into their AMC app. They also showcased their brand as a major player in innovation, particularly in the fast-food industry. Mattresses are a high-ticket, infrequently purchased item. BBN Times recently published an article detailing the advantages and difficulties of implementing Augmented and Virtual Reality in the construction industry. While a number of brands still can't access AR quite yet, marketers can still take a note from how these brands creatively implemented a new technology into their content marketing strategies. Banner ads, known as ARDP (Augmented Reality Digital Placements). The United States Postal Service is a surprisingly tech-savvy organization. Topshop Kinect Dressing Rooms. ), Timberland stands out as a helpful brand by offering customers a fun and useful alternative. Delivering a message when and where your audience wants to receive it is a critical component of a successful marketing strategy. The company is able to work in any industry and market. While they have similarities, they do vastly different things. The results were tremendous -- StubHub saw app engagement more than double within one year. Augmented reality makeup “mirrors” have been a fixture in Sephora and other cosmetics retailers for several years. One of the biggest impacts AR has made in the commercial sector is in marketing and advertising. If you want to dive deeper into virtual reality, you might enjoy this list of examples. Unlike other examples in this article, Deutsche Bank's augmented reality marketing campaign engaged customers in an offbeat way and left a positive impact on them. In 2017, Home Depot took it a step further -- now, you can also use their app to check out how objects like patio furniture, faucets, and other products look in your home. First, lets mention what Augmented reality isn’t: Virtual Reality and Augmented Reality are often confused or used interchangeably. Therefore, we’ve compiled ten of our favorite augmented reality marketing examples. Visitors used a dedicated Starbucks AR app to scan their cups and watch the design come to life, spreading wishes of love and the opportunity to purchase Starbucks gift cards. This can cut … For now, augmented reality (AR) is still largely a novelty -- AR's newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. Augment – A Versatile Platform for AR Marketing Apps. Afterwards, a video of the bus shelter’s AR technology attracted over six million views on YouTube -- making it one of YouTube’s most viewed advertising campaigns. This allows the mirrors to accurately show the precise effects of makeup and even extended-time skin care regimens on the face. Ultimately, as the media landscape changes and technology gets more advanced, marketers at business of different sizes might have more opportunities to implement technology. That old standby of the local news broadcast, the weather, has shifted to include augmented reality in their presentations. They serve as a jumping-off point to take real action, such as buying tickets or visiting a studio website. The production showcased Pepsi’s playful personality and provided the audience with an exceptional experience. With Max Reality, a new software product by The Weather Channel, weather forecasts have been brought into the 21st century. Accuvein is a product that digitally scans a person’s arm to identify veins. “We weren’t interested in just buzzy. In this article, let’s look at the definition of AR, four augmented reality best practices, … on 7 Best Example Use Cases of Augmented Reality Marketing Campaigns; Augmented Reality … As any marketing professional knows, it’s not always about profit. The video ends with the opportunity to order boxes, stamps, and other USPS supplies. 14 examples of augmented reality brand experiences 1. Required fields are marked *, Copyright © 2020 AppReal-VR. Augment really only does one thing, but it does it well. We've done extensive research to find some of the best augmented reality marketing campaigns out there. The campaign, along with other efforts by the city, were a great success. How Big Is The Business Opportunity of Augmented Reality In Ecommerce or Online Shopping? 6. The following are illustrative examples of augmented reality. There we can direct buyers’ attention to … Augmented Reality Bakoma Charachters (Source: Lemon&Orange) Marketing can be very well brought onto the street or presented at the point-of-sale. If they’re interested in the movie after scanning, they can also purchase a ticket immediately, within the app. Over the years, they have also launched a number of amazing marketing campaigns that used the latest technology to wow visitors. If you’re going to use AR, you’ll want to brainstorm unique ways to help your customers avoid an otherwise burdensome process. Max Reality – AR and Weather ForcastsSource: They run the gamut from the splashy to the practical, and they each make excellent use of AR to get their point across. … these are some great examples. The market conditions are highly competitive, and manufacturers and retailers must seize every advantage they can to capture the customer’s dollar. With the lens shown in the video below, users could record videos of themselves walking through one of the houses seen in the show, as monsters called Demigorgons pop out of the wall. Particularly for out-of-towners, the ability to virtually compare different seat locations adds a level of comfort for hesitant buyers. The app offers camera masking filters that allow users to augment their reality … One of the most popular tools used in AR marketing is the prosaically named Augment. Trackers are the simple images that 3D models can be linked to in Augmented Reality. If you don’t trust your own judgment, you can also share images from the app on social media, to get a friend’s opinion. Social networks, such as Snapchat and … Using Kinect motion sensing technology, Timberland’s virtual fitting room allowed shoppers to see an image of their face, and a similarly-sized model body, in different outfits. We Are Here to Discuss, 10 Real World Examples of AR Marketing Success. Augmented Reality (AR) is a dynamic new space with myriad possibilities for intelligent marketing implementations. The company has landed clients ranging from Samsung to Paradise Wildlife Park. ASOS – virtual catwalk. Pepsi didn’t need to use AR to advertise their products -- instead, they trusted their consumers to appreciate the surreal experience and naturally share the story with friends, creating buzz around their brand as a result. Sephora’s use of augmented reality isn’t just helpful for users -- it also drives sales by appealing to Sephora’s more tech-savvy consumers, and encouraging those consumers to become brand ambassadors by recording and sharing their augmented reality experiences online. As anyone who has ever shopped for cosmetics knows, choosing between the vast array of products available is time-consuming and difficult, and there are no guarantees of success. In Buenos Aires, that is exactly what happened. As The Drum reports, AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by 33 percent. In advance of screening the show’s season premiere in Austria, the companies employed augmented reality … When a user scanned the box with the Taco Bell app, they could see product-related Twitter and Facebook content on their phones. on 7 Best Example Use Cases of Augmented Reality Marketing Campaigns Microsoft is … Traditionally, experiential marketing is a live interaction between a brand and its audience. Sephora understands this struggle, and created an augmented reality experience, Virtual Artist App, with ModiFace to ensure Sephora app users can see how makeup products will look on their face via their phone’s camera. Home Depot isn’t the only home furniture store to use AR to create value for their users -- Lowe’s and Ikea have similar AR technology built into their apps. Buying a lure to sit in one’s coffee shop or bar is the very essence of augmented reality marketing. [8] [94] … Weather forecasters have long used green screens, a forebear of augmented reality, to add some interest to their discussions of heat waves and storm fronts. The fun part of any AR campaign is the experience you get from watching things come to life. When a user sees a movie poster in a theatre, they can open the AMC app on their phone, scan the poster, and receive relevant information, including a cast list and a trailer. The SIMulator app has been a great success, as many customers prefer to explore information at their own speed, rather than engage with sales personnel for their entire visit to a store. Clients create custom “trackers”, which are printed or on-screen icons, that are then scanned with a white labeled app to trigger a video or a 3D model overlaid on the real world. AppReal-VR, based in Ukraine and operating globally, has years of experience and is ideally suited to bring any AR marketing campaign to fruition. Best of all, Web AR technology makes it accessible to everyone without the need to download an app. Ultimately, AMC Theatres is providing optimal convenience with their use of AR -- while a user can YouTube a trailer or Google a review, there’s an added incentive to check the movie out and purchase a ticket when the user can do it all in one place.

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